The word of mouth dynamic: How positive (and Negative) WOM drives purchase probability: An analysis of interpersonal and non-interpersonal factors

dc.contributor.author	Vázquez Casielles, Rodolfo
dc.contributor.author	Suárez Álvarez, Leticia
dc.contributor.author	Río Lanza, Ana Belén del
dc.date.accessioned	2013-06-27T07:33:12Z
dc.date.available	2013-06-27T07:33:12Z
dc.date.issued	2013
dc.identifier.citation	Journal of Advertising Research, 53(1), p. 43-60 (2013); doi:10.2501/JAR-53-1-043-060
dc.identifier.issn	0021-8499
dc.identifier.uri	http://hdl.handle.net/10651/17528
dc.format.extent	p. 43-60
dc.language.iso	eng
dc.relation.ispartof	Journal of Advertising Research
dc.source	SCOPUS
dc.title	The word of mouth dynamic: How positive (and Negative) WOM drives purchase probability: An analysis of interpersonal and non-interpersonal factors	eng
dc.type	journal article
dc.identifier.local	20130009
dc.identifier.doi	10.2501/JAR-53-1-043-060
dc.relation.publisherversion	http://dx.doi.org/10.2501/JAR-53-1-043-060

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