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The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: A framework proposal
dc.contributor.author | Rey García, Marta | |
dc.contributor.author | Álvarez González, Luis Ignacio | |
dc.contributor.author | Bello Acebrón, Laurentino | |
dc.date.accessioned | 2013-08-27T09:55:54Z | |
dc.date.available | 2013-08-27T09:55:54Z | |
dc.date.issued | 2013 | |
dc.identifier.citation | International Review on Public and Nonprofit Marketing, 10(2), p. 87-102 (2013); doi:10.1007/s12208-012-0085-1 | |
dc.identifier.issn | 1865-1984 | |
dc.identifier.issn | 1865-1992 | |
dc.identifier.uri | http://hdl.handle.net/10651/18405 | |
dc.format.extent | p. 87-102 | |
dc.language.iso | eng | |
dc.relation.ispartof | International Review on Public and Nonprofit Marketing | |
dc.source | SCOPUS | |
dc.title | The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: A framework proposal | eng |
dc.type | journal article | |
dc.identifier.local | 20130125 | |
dc.identifier.doi | 10.1007/s12208-012-0085-1 | |
dc.relation.publisherversion | http://dx.doi.org/10.1007/s12208-012-0085-1 |
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