Because I'm happy: exploring the happiness of shopping in social enterprises and its effect on customer satisfaction and loyalty
Publication date:
2023
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Management Decision (2023); doi:10.1108/MD-11-2022-1536
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This research was funded by the MICINN National Project CO-CRESEO: The co-creation of value in social enterprises. Effects of the omnichannel strategy (PID 2019-109580RB-I00/AEI/10.13039/501100011033).
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